Friday, April 22, 2011
TOKYO (Nikkei)–Retail and restaurant chains are hitting the road in mobile stores that back up their brick-and-mortar locations and let them go where the customers are in areas rebuilding from the March 11 earthquake and tsunami.
This Lawson truck, laden with hot and cold foods, will head to quake-hit areas.
Convenience store operator Lawson Inc. (2651) opened for business Thursday with a truck parked next to its makeshift store in the devastated Iwate Prefecture city of Rikuzentakata. The truck will also make the rounds to temporary housing and mountain communities, bringing hot and cold foods.
Using 4-ton delivery trucks, retail giant Aeon Co. (8267) set up shop in the parking lot of a group store still closed for business in Ofunato further up the Iwate coast. It is selling food, clothing, diapers and other supplies.
FamilyMart Co. (8028), another convenience store chain, will field roving stores this weekend in Kesennuma, Miyagi Prefecture. Gunma Prefecture-based restaurant group HotLand Corp. and Tokyo pizza delivery chain Strawberry Cones Co. are planning similar moves.
(The Nikkei April 22 morning edition)